Not many companies know that Joe who visited the company Web site is the same Joe who visited the store and bought goods at point-of-sale. For the tools to be really effective, companies need to look at customer data from all perspectives. Michael Bernstein
Motivational, Inspirational, Funny Quotes
![[Finally, there's the bugaboo of any computerization projectââ¬â-making sure your initial data is correct so that you avoid garbage in, garbage out.] Without the right data to analyze, ... marketers could wind up automating a bad campaign. - Michael Bernstein Quotes](/pic/img/img.php?text=W0ZpbmFsbHksIHRoZXJlJ3MgdGhlIGJ1Z2Fib28gb2YgYW55IGNvbXB1dGVyaXphdGlvbiBwcm9qZWN0w4PCosOiwoLCrMOiwoDCnS1tYWtpbmcgc3VyZSB5b3VyIGluaXRpYWwgZGF0YSBpcyBjb3JyZWN0IHNvIHRoYXQgeW91IGF2b2lkIGdhcmJhZ2UgaW4sIGdhcmJhZ2Ugb3V0Ll0gV2l0aG91dCB0aGUgcmlnaHQgZGF0YSB0byBhbmFseXplLCAuLi4gbWFya2V0ZXJzIGNvdWxkIHdpbmQgdXAgYXV0b21hdGluZyBhIGJhZCBjYW1wYWlnbi4g&author=ICBNaWNoYWVsIEJlcm5zdGVpbiAgICA=&num=6 "[Finally, there's the bugaboo of any computerization projectââ¬â-making sure your initial data is correct so that you avoid garbage in, garbage out.] Without the right data to analyze, ... marketers could wind up automating a bad campaign. - Michael Bernstein Quotes")
![These tools are probably a little too sophisticated for most companies right now, ... Companies can use [the tools] tactically as a way to keep track of customers and promotions, but most companies haven't gathered enough customer data to use these tools strategically. - Michael Bernstein Quotes](/pic/img/img.php?text=VGhlc2UgdG9vbHMgYXJlIHByb2JhYmx5IGEgbGl0dGxlIHRvbyBzb3BoaXN0aWNhdGVkIGZvciBtb3N0IGNvbXBhbmllcyByaWdodCBub3csIC4uLiBDb21wYW5pZXMgY2FuIHVzZSBbdGhlIHRvb2xzXSB0YWN0aWNhbGx5IGFzIGEgd2F5IHRvIGtlZXAgdHJhY2sgb2YgY3VzdG9tZXJzIGFuZCBwcm9tb3Rpb25zLCBidXQgbW9zdCBjb21wYW5pZXMgaGF2ZW4ndCBnYXRoZXJlZCBlbm91Z2ggY3VzdG9tZXIgZGF0YSB0byB1c2UgdGhlc2UgdG9vbHMgc3RyYXRlZ2ljYWxseS4g&author=ICBNaWNoYWVsIEJlcm5zdGVpbiAgICA=&num=10 "These tools are probably a little too sophisticated for most companies right now, ... Companies can use [the tools] tactically as a way to keep track of customers and promotions, but most companies haven't gathered enough customer data to use these tools strategically. - Michael Bernstein Quotes")
![These tools are probably a little too sophisticated for
most companies right now, ... Companies can use [the tools] tactically as a way to
keep track of customers and promotions, but most
companies haven't gathered enough customer data to use
these tools strategically. - Michael Bernstein Quotes](/pic/img/img.php?text=VGhlc2UgdG9vbHMgYXJlIHByb2JhYmx5IGEgbGl0dGxlIHRvbyBzb3BoaXN0aWNhdGVkIGZvciANCiANCm1vc3QgY29tcGFuaWVzIHJpZ2h0IG5vdywgLi4uIENvbXBhbmllcyBjYW4gdXNlIFt0aGUgdG9vbHNdIHRhY3RpY2FsbHkgYXMgYSB3YXkgdG8gDQogDQprZWVwIHRyYWNrIG9mIGN1c3RvbWVycyBhbmQgcHJvbW90aW9ucywgYnV0IG1vc3QgDQogDQpjb21wYW5pZXMgaGF2ZW4ndCBnYXRoZXJlZCBlbm91Z2ggY3VzdG9tZXIgZGF0YSB0byB1c2UgDQogDQp0aGVzZSB0b29scyBzdHJhdGVnaWNhbGx5LiA=&author=ICBNaWNoYWVsIEJlcm5zdGVpbiAgICA=&num=7 "These tools are probably a little too sophisticated for
most companies right now, ... Companies can use [the tools] tactically as a way to
keep track of customers and promotions, but most
companies haven't gathered enough customer data to use
these tools strategically. - Michael Bernstein Quotes")