These tools are probably a little too sophisticated for 
 
most companies right now, ... Companies can use [the tools] tactically as a way to 
 
keep track of customers and promotions, but most 
 
companies haven't gathered enough customer data to use 
 
these tools strategically.  -   Michael Bernstein     Quotes
These tools are probably a little too sophisticated for most companies right now, ... Companies can use [the tools] tactically as a way to keep track of customers and promotions, but most companies haven't gathered enough customer data to use these tools strategically. Michael Bernstein