It received a lot of industry buzz because it was classified as a zero-day exploit, meaning that the code was in the wild to take advantage of the exploit, the same day it was learned of by Microsoft. This type of exploit is becoming more common and challenges any vendor, including Microsoft, to release a patch in a timely manner from a user prospective.  -   Mark Faulkner     Quotes
It received a lot of industry buzz because it was classified as a zero-day exploit, meaning that the code was in the wild to take advantage of the exploit, the same day it was learned of by Microsoft. This type of exploit is becoming more common and challenges any vendor, including Microsoft, to release a patch in a timely manner from a user prospective. Mark Faulkner