Pink always says soft. But that's not a bad thing! A lot of guys, when they allow themselves to try the color, they look in the mirror and say, 'Hey, I look pretty good in this.' Any of the rosy tones really vibrate well for the skin. So I think besides using pink from a psychological standpoint (to show their softer side), there's also the aesthetic aspect - knowing they look good and having people say, 'Wow, that's a great look on you,' which invariably will happen. And that really locks it. Leatrice Eiseman