If you take a basketball arena and say you're going to fill it with just hard-core basketball fans, it would only be about 40 percent filled. If you're really going to fill the arena, you need to market to people and make it entertaining so they'll want to come back.  -   Matthew Robinson     Quotes
If you take a basketball arena and say you're going to fill it with just hard-core basketball fans, it would only be about 40 percent filled. If you're really going to fill the arena, you need to market to people and make it entertaining so they'll want to come back. Matthew Robinson