We're always looking at what the competition is doing, ... But do we want to become like Amazon? No. Amazon is an online shopping mall. It benefited from building a great asset early in the game. We're about store integration and expanding the customer reach to Wal-Mart stores. John Fleming
Motivational, Inspirational, Funny Quotes
![[Wal-Mart may shift more of its ad spending to the Internet, direct-mail and local television after relying on national television, Chief Marketing Officer John Fleming told analysts in Boston last month.] For the next six months, you'll see a lot of changes in what our advertising looks like, ... There's an opportunity to drive clearer, more focused messages. - John Fleming Quotes](/pic/img/img.php?text=W1dhbC1NYXJ0IG1heSBzaGlmdCBtb3JlIG9mIGl0cyBhZCBzcGVuZGluZyB0byB0aGUgSW50ZXJuZXQsIGRpcmVjdC1tYWlsIGFuZCBsb2NhbCB0ZWxldmlzaW9uIGFmdGVyIHJlbHlpbmcgb24gbmF0aW9uYWwgdGVsZXZpc2lvbiwgQ2hpZWYgTWFya2V0aW5nIE9mZmljZXIgSm9obiBGbGVtaW5nIHRvbGQgYW5hbHlzdHMgaW4gQm9zdG9uIGxhc3QgbW9udGguXSBGb3IgdGhlIG5leHQgc2l4IG1vbnRocywgeW91J2xsIHNlZSBhIGxvdCBvZiBjaGFuZ2VzIGluIHdoYXQgb3VyIGFkdmVydGlzaW5nIGxvb2tzIGxpa2UsIC4uLiBUaGVyZSdzIGFuIG9wcG9ydHVuaXR5IHRvIGRyaXZlIGNsZWFyZXIsIG1vcmUgZm9jdXNlZCBtZXNzYWdlcy4g&author=ICBKb2huIEZsZW1pbmcgICAg&num=3 "[Wal-Mart may shift more of its ad spending to the Internet, direct-mail and local television after relying on national television, Chief Marketing Officer John Fleming told analysts in Boston last month.] For the next six months, you'll see a lot of changes in what our advertising looks like, ... There's an opportunity to drive clearer, more focused messages. - John Fleming Quotes")
