[Wal-Mart may shift more of its ad spending to the Internet, direct-mail and local television after relying on national television, Chief Marketing Officer John Fleming told analysts in Boston last month.] For the next six months, you'll see a lot of changes in what our advertising looks like, ... There's an opportunity to drive clearer, more focused messages. John Fleming
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![[Wal-Mart may shift more of its ad spending to the Internet, direct-mail and local television after relying on national television, Chief Marketing Officer John Fleming told analysts in Boston last month.] For the next six months, you'll see a lot of changes in what our advertising looks like, ... There's an opportunity to drive clearer, more focused messages. - John Fleming Quotes](/pic/img/img.php?text=W1dhbC1NYXJ0IG1heSBzaGlmdCBtb3JlIG9mIGl0cyBhZCBzcGVuZGluZyB0byB0aGUgSW50ZXJuZXQsIGRpcmVjdC1tYWlsIGFuZCBsb2NhbCB0ZWxldmlzaW9uIGFmdGVyIHJlbHlpbmcgb24gbmF0aW9uYWwgdGVsZXZpc2lvbiwgQ2hpZWYgTWFya2V0aW5nIE9mZmljZXIgSm9obiBGbGVtaW5nIHRvbGQgYW5hbHlzdHMgaW4gQm9zdG9uIGxhc3QgbW9udGguXSBGb3IgdGhlIG5leHQgc2l4IG1vbnRocywgeW91J2xsIHNlZSBhIGxvdCBvZiBjaGFuZ2VzIGluIHdoYXQgb3VyIGFkdmVydGlzaW5nIGxvb2tzIGxpa2UsIC4uLiBUaGVyZSdzIGFuIG9wcG9ydHVuaXR5IHRvIGRyaXZlIGNsZWFyZXIsIG1vcmUgZm9jdXNlZCBtZXNzYWdlcy4g&author=ICBKb2huIEZsZW1pbmcgICAg&num=3 "[Wal-Mart may shift more of its ad spending to the Internet, direct-mail and local television after relying on national television, Chief Marketing Officer John Fleming told analysts in Boston last month.] For the next six months, you'll see a lot of changes in what our advertising looks like, ... There's an opportunity to drive clearer, more focused messages. - John Fleming Quotes")
