There's evidence that Amazon has done its homework.""They used insight to refine an offering that would serve this customer base and add more margin to the business.""Be assured, Amazon has been doing the same with all their businesses. They are watching their customers, listening to what they say and then designing their business to meet their customers' needs. Amazon will not lose in this market. They will take business from every other retailer, online or on the street. Gene Detroyer