A brand needs to be rated a 107 or better by customers for it to see real profitability, ... If they were expecting the TV show to substantively shore up the weakened brand, we'd have to borrow from Martha and say it wasn't such 'a good thing'.  -   Robert Passikoff     Quotes
A brand needs to be rated a 107 or better by customers for it to see real profitability, ... If they were expecting the TV show to substantively shore up the weakened brand, we'd have to borrow from Martha and say it wasn't such 'a good thing'. Robert Passikoff