If something doesn't work, we will change it and try something else. And when an innovation resonates with our customers, we will consider introducing it in other stores. John Fleming
Motivational, Inspirational, Funny Quotes
![[Wal-Mart may shift more of its ad spending to the Internet, direct-mail and local television after relying on national television, Chief Marketing Officer John Fleming told analysts in Boston last month.] For the next six months, you'll see a lot of changes in what our advertising looks like, ... There's an opportunity to drive clearer, more focused messages. - John Fleming Quotes](/pic/img/img.php?text=W1dhbC1NYXJ0IG1heSBzaGlmdCBtb3JlIG9mIGl0cyBhZCBzcGVuZGluZyB0byB0aGUgSW50ZXJuZXQsIGRpcmVjdC1tYWlsIGFuZCBsb2NhbCB0ZWxldmlzaW9uIGFmdGVyIHJlbHlpbmcgb24gbmF0aW9uYWwgdGVsZXZpc2lvbiwgQ2hpZWYgTWFya2V0aW5nIE9mZmljZXIgSm9obiBGbGVtaW5nIHRvbGQgYW5hbHlzdHMgaW4gQm9zdG9uIGxhc3QgbW9udGguXSBGb3IgdGhlIG5leHQgc2l4IG1vbnRocywgeW91J2xsIHNlZSBhIGxvdCBvZiBjaGFuZ2VzIGluIHdoYXQgb3VyIGFkdmVydGlzaW5nIGxvb2tzIGxpa2UsIC4uLiBUaGVyZSdzIGFuIG9wcG9ydHVuaXR5IHRvIGRyaXZlIGNsZWFyZXIsIG1vcmUgZm9jdXNlZCBtZXNzYWdlcy4g&author=ICBKb2huIEZsZW1pbmcgICAg&num=3 "[Wal-Mart may shift more of its ad spending to the Internet, direct-mail and local television after relying on national television, Chief Marketing Officer John Fleming told analysts in Boston last month.] For the next six months, you'll see a lot of changes in what our advertising looks like, ... There's an opportunity to drive clearer, more focused messages. - John Fleming Quotes")
