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More - Jack Trout Quotes

The risk is turning a molehill into a mountain. If the press notices that you're coming down on someone, it'll all get magnified and all of a sudden the company is the bad guy. - Jack Trout Quotes

The risk is turning a molehill into a mountain. If the press notices that you're coming down on someone, it'll all get magnified and all of a sudden the company is the bad guy.

This is dangerous because the networks are calling into question their own medium. - Jack Trout Quotes

This is dangerous because the networks are calling into question their own medium.

If I were to use outdoor for Coke, I would do the exact opposite. I would run 19th century billboards. That would be startling. - Jack Trout Quotes

If I were to use outdoor for Coke, I would do the exact opposite. I would run 19th century billboards. That would be startling.

They've blown the cachet they had years ago. It's over now, and it's hard to move a brand up once you've been down.

All's fair in love and marketing. - Jack Trout Quotes

All's fair in love and marketing.

Business Love Marketing

Maybe if people think they have this terrific quality, then they'll forget about the calories and the fat, - Jack Trout Quotes

Maybe if people think they have this terrific quality, then they'll forget about the calories and the fat,

These things stick in people's minds. - Jack Trout Quotes

These things stick in people's minds.

It comes down to what is an M&M, and you haven't the foggiest, - Jack Trout Quotes

It comes down to what is an M&M, and you haven't the foggiest,

I don't see how the addition of Reebok helps them in their quest to run against Nike, ... Does this mean Nike is not going to get their hands on the big athletes? I doubt it. - Jack Trout Quotes

I don't see how the addition of Reebok helps them in their quest to run against Nike, ... Does this mean Nike is not going to get their hands on the big athletes? I doubt it.

It's an idea whose time has come and gone, ... Wal-Mart's 'Everyday prices' trump blue-light specials. Why they want to try this one again, I have no idea. What Kmart is saying is that we have a few things on sale and Wal-Mart is saying we have a lot of things on sale. - Jack Trout Quotes

It's an idea whose time has come and gone, ... Wal-Mart's 'Everyday prices' trump blue-light specials. Why they want to try this one again, I have no idea. What Kmart is saying is that we have a few things on sale and Wal-Mart is saying we have a lot of things on sale.

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