[Blockbuster said that the $250 million to $300 million generated by late fees will be made up by revenue coming from greater frequency of rentals.] The no-late-fee program has performed very well, ... We have said that by the first quarter of 2006, we believe that overall rental revenues will be greater than if we would have charged an extended viewing fee.  -   Randy Hargrove     Quotes
[Blockbuster said that the $250 million to $300 million generated by late fees will be made up by revenue coming from greater frequency of rentals.] The no-late-fee program has performed very well, ... We have said that by the first quarter of 2006, we believe that overall rental revenues will be greater than if we would have charged an extended viewing fee. Randy Hargrove