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More - Ralph Alvarez Quotes

We've got to give consumers variety and new tastes. They're not coming just for our tried-and-true core products. - Ralph Alvarez Quotes

We've got to give consumers variety and new tastes. They're not coming just for our tried-and-true core products.

While speedy implementation is an admirable goal, we are most focused on the satisfaction of our customers and the quality of our products, - Ralph Alvarez Quotes

While speedy implementation is an admirable goal, we are most focused on the satisfaction of our customers and the quality of our products,

We've seen limited reaction to the gas prices. We are much more of a necessity today than just an optional meal. - Ralph Alvarez Quotes

We've seen limited reaction to the gas prices. We are much more of a necessity today than just an optional meal.

As we celebrate this 50-year milestone, I'm proud to say that our U.S. business continues to be very strong. - Ralph Alvarez Quotes

As we celebrate this 50-year milestone, I'm proud to say that our U.S. business continues to be very strong.

Although I never knew Ray Kroc, his vision and legacy lives within all of us. By focusing our full-time best efforts on operations excellence, we can keep Ray's vision alive for the next 50 years. - Ralph Alvarez Quotes

Although I never knew Ray Kroc, his vision and legacy lives within all of us. By focusing our full-time best efforts on operations excellence, we can keep Ray's vision alive for the next 50 years.

The options are better in many cases than they think. - Ralph Alvarez Quotes

The options are better in many cases than they think.

You will see a greater variety of freshly prepared foods, with a specific focus on the chicken category and breakfast. - Ralph Alvarez Quotes

You will see a greater variety of freshly prepared foods, with a specific focus on the chicken category and breakfast.

Focus

As a brand, we have to follow the trend.

Beef sales have been flat year over year, while chicken product sales are growing 8 to 10 percent a year. - Ralph Alvarez Quotes

Beef sales have been flat year over year, while chicken product sales are growing 8 to 10 percent a year.

Sales

Today, we're selling $2 billion in chicken, and that's significantly up from a few years ago. We believe this trend will continue so we're putting a stronger focus on chicken rather than beef but its not at the expense of beef, rather incremental to it. - Ralph Alvarez Quotes

Today, we're selling $2 billion in chicken, and that's significantly up from a few years ago. We believe this trend will continue so we're putting a stronger focus on chicken rather than beef but its not at the expense of beef, rather incremental to it.

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