[But Panke acknowledged that the Mini's profit margins would be lower than that of other BMW cars in its first life cycle. BMW model life cycles are generally seven years.] We will not hit our usual profitability targets in the Mini's first life cycle, ... But we won't lose any money either.  -   Helmut Panke     Quotes
[But Panke acknowledged that the Mini's profit margins would be lower than that of other BMW cars in its first life cycle. BMW model life cycles are generally seven years.] We will not hit our usual profitability targets in the Mini's first life cycle, ... But we won't lose any money either. Helmut Panke