It is an economic analysis, but the problem is that there's also an ego factor at many airlines. That's when a CEO says something like we need to have a presence in the Denver-to-London market even if it loses money because everyone else has it. I can't tell you how many times I've seen that. It's one of the biggest mistakes an airline can make.  -   Stuart Klaskin     Quotes
It is an economic analysis, but the problem is that there's also an ego factor at many airlines. That's when a CEO says something like we need to have a presence in the Denver-to-London market even if it loses money because everyone else has it. I can't tell you how many times I've seen that. It's one of the biggest mistakes an airline can make. Stuart Klaskin
 Ego