They target the film to a sort of rabid fan base, to Superman-friendly groups. By the time the film comes out, [the studios will] try to convince the American public that their lives depend on Superman, and if they don't see it, they'll be so behind the times, because all the cool kids are [seeing it].  -   Harry Knowles     Quotes
They target the film to a sort of rabid fan base, to Superman-friendly groups. By the time the film comes out, [the studios will] try to convince the American public that their lives depend on Superman, and if they don't see it, they'll be so behind the times, because all the cool kids are [seeing it]. Harry Knowles