[Like the mighty Wall Street Journal's WSJ.com, with its 461,000 paying subscribers, the Racing Form already gathers voluminous data for its print edition. And no one resembles stock traders more than serious horse players. Potentially, it's a big business. Of the $14 billion wagered on the ponies every year (movie ticket sales last year, by contrast, totaled less than $8 billion), 10 percent of the bettors staked 90 percent of the money. These are hard-core gamblers, info junkies looking for an edge, and they're Racing Form readers.] The average person bets $125 a day at the races, ... A Form user bets $500.  -   Steven Crist     Quotes
[Like the mighty Wall Street Journal's WSJ.com, with its 461,000 paying subscribers, the Racing Form already gathers voluminous data for its print edition. And no one resembles stock traders more than serious horse players. Potentially, it's a big business. Of the $14 billion wagered on the ponies every year (movie ticket sales last year, by contrast, totaled less than $8 billion), 10 percent of the bettors staked 90 percent of the money. These are hard-core gamblers, info junkies looking for an edge, and they're Racing Form readers.] The average person bets $125 a day at the races, ... A Form user bets $500. Steven Crist