Finally, [the third] reason is that they target through the semi-custom product a well-heeled buyer, someone who has a little bit more money, a trade-up buyer. And we think that segment of the market is where you probably want to focus.  -   Stephen Kim     Quotes
Finally, [the third] reason is that they target through the semi-custom product a well-heeled buyer, someone who has a little bit more money, a trade-up buyer. And we think that segment of the market is where you probably want to focus. Stephen Kim
 Custom