That's 30 uninterrupted 30-second TV spots. Think how much that would cost on TV, and the difficulty in getting people to watch even one full 30-second ad. To me, that's a much more effective use of marketing dollars if you know your message is in front of the consumer for a much longer and more controlled period of time. - Ron Belanger Quotes
That's 30 uninterrupted 30-second TV spots. Think how much that would cost on TV, and the difficulty in getting people to watch even one full 30-second ad. To me, that's a much more effective use of marketing dollars if you know your message is in front of the consumer for a much longer and more controlled period of time. Ron Belanger
 Difficulty

More - Ron Belanger Quotes

Half of the Super Bowl advertisers are buying search-supported material, up about 100 percent from last year. - Ron Belanger Quotes

Half of the Super Bowl advertisers are buying search-supported material, up about 100 percent from last year.

Ron Belanger

 Advertisers
I had police officers, fireman and building inspectors come to my booth at the National Hurricane Conference and they thought it was phenomenal. - Ron Belanger Quotes

I had police officers, fireman and building inspectors come to my booth at the National Hurricane Conference and they thought it was phenomenal.

Ron Belanger

 Police
That's an example of how somebody hasn't executed well?It's all about following consumers through their media consumption habits from the couch to the computer to the cell phone. You want to make sure you'll be there on their schedule. - Ron Belanger Quotes

That's an example of how somebody hasn't executed well?It's all about following consumers through their media consumption habits from the couch to the computer to the cell phone. You want to make sure you'll be there on their schedule.

Ron Belanger

 Example
In the 24, 72, to 96 hours after the event there's a tremendous search demand. [In the past], we've seen a surge in search Sunday night, Monday, and into the workweek. - Ron Belanger Quotes

In the 24, 72, to 96 hours after the event there's a tremendous search demand. [In the past], we've seen a surge in search Sunday night, Monday, and into the workweek.

Ron Belanger

 Past
That's 30 uninterrupted 30-second TV spots. Think how much that would cost on TV, and the difficulty in getting people to watch even one full 30-second ad. To me, that's a much more effective use of marketing dollars if you know your message is in front of the consumer for a much longer and more controlled period of time. - Ron Belanger Quotes

That's 30 uninterrupted 30-second TV spots. Think how much that would cost on TV, and the difficulty in getting people to watch even one full 30-second ad. To me, that's a much more effective use of marketing dollars if you know your message is in front of the consumer for a much longer and more controlled period of time.

Ron Belanger

 Difficulty
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