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More - Steve Tihanyi Quotes

[Tie-ins with entertainment are] a growing area of focus for us as an organization, ... In the past, we used to be very sports-focused. - Steve Tihanyi Quotes

[Tie-ins with entertainment are] a growing area of focus for us as an organization, ... In the past, we used to be very sports-focused.

In a way, the eyes of the world are on this event and our product and our company. You want people to leave with the impression of an energetic and vibrant company that is also a healthy company. - Steve Tihanyi Quotes

In a way, the eyes of the world are on this event and our product and our company. You want people to leave with the impression of an energetic and vibrant company that is also a healthy company.

The Drive' represents a significant marketing opportunity for General Motors, allowing us to showcase our products in a unique fashion that will provide a fun-filled time for the millions of people who live in or visit Las Vegas. This platform elevates the driving experience, without pressure to buy, to another level that has never been presented within the U.S. - Steve Tihanyi Quotes

The Drive' represents a significant marketing opportunity for General Motors, allowing us to showcase our products in a unique fashion that will provide a fun-filled time for the millions of people who live in or visit Las Vegas. This platform elevates the driving experience, without pressure to buy, to another level that has never been presented within the U.S.

People have a perception about our brands and our products. They're living in a world 20 years ago, when the products were very different. That's why we're building this different type of facility, so they can understand that. - Steve Tihanyi Quotes

People have a perception about our brands and our products. They're living in a world 20 years ago, when the products were very different. That's why we're building this different type of facility, so they can understand that.

We're not doing it because we're dazzled by celebrities. We do it for strategic purposes. Having the right type of personality (in GM vehicles) definitely helps the image of those vehicles. - Steve Tihanyi Quotes

We're not doing it because we're dazzled by celebrities. We do it for strategic purposes. Having the right type of personality (in GM vehicles) definitely helps the image of those vehicles.

It can create a more personal relationship (between GM and some celebrities), and at the end of the day, the business of entertainment is a lot about who you have a relationship with. - Steve Tihanyi Quotes

It can create a more personal relationship (between GM and some celebrities), and at the end of the day, the business of entertainment is a lot about who you have a relationship with.

It's subtle and it's organic, - Steve Tihanyi Quotes

It's subtle and it's organic,

We're not just randomly giving out cars, - Steve Tihanyi Quotes

We're not just randomly giving out cars,

I look at this as an opportunity. Deep down I thought there was an opportunity to do something with a little more sense of permanency. - Steve Tihanyi Quotes

I look at this as an opportunity. Deep down I thought there was an opportunity to do something with a little more sense of permanency.

I look at it as the fun capital of the world, the entertainment capital of the world. We want to take advantage of all the people coming through your town. - Steve Tihanyi Quotes

I look at it as the fun capital of the world, the entertainment capital of the world. We want to take advantage of all the people coming through your town.

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