The tactic did not expand Gap's customer base. It only served to alienate its more traditional, khaki-wearing crowd. As sales tanked, the company slashed prices to liquidate excess inventory. In the process, Gap gained a reputation as a rampant discounter, and the brand lost some of its cachet.  -   Joseph Beaulieu     Quotes
The tactic did not expand Gap's customer base. It only served to alienate its more traditional, khaki-wearing crowd. As sales tanked, the company slashed prices to liquidate excess inventory. In the process, Gap gained a reputation as a rampant discounter, and the brand lost some of its cachet. Joseph Beaulieu