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More - Marc Smith Quotes

You don't respond to everybody, and not everybody responds to you. - Marc Smith Quotes

You don't respond to everybody, and not everybody responds to you.

The beautiful thing about computers is that they are really, at their core, accounting machines. They love to count things. Social relationships are countable. - Marc Smith Quotes

The beautiful thing about computers is that they are really, at their core, accounting machines. They love to count things. Social relationships are countable.

The machines got us into this problem. They are going to have to get us out of it. - Marc Smith Quotes

The machines got us into this problem. They are going to have to get us out of it.

Whether it be a bottom-line figure or a payment figure, if you only present one number to the customer, you're really asking them to make a decision. But if you present them multiple options, or alternatives, then you're asking them to make a choice. - Marc Smith Quotes

Whether it be a bottom-line figure or a payment figure, if you only present one number to the customer, you're really asking them to make a decision. But if you present them multiple options, or alternatives, then you're asking them to make a choice.

Whether it's from Kelley Blue Book or the N.A.D.A. Official Used Car Guide Co., or any other source, you want to be sure that when you present figures to your customer you have some third-party validation to support your trade value that you're giving the customer for their vehicle. And you need that in print. - Marc Smith Quotes

Whether it's from Kelley Blue Book or the N.A.D.A. Official Used Car Guide Co., or any other source, you want to be sure that when you present figures to your customer you have some third-party validation to support your trade value that you're giving the customer for their vehicle. And you need that in print.

Dealers have numerous people on their lots during the week, but a small percentage of those people actually get written up. But as we know, the more people you write up, the more cars you're going to sell. So, we'll present ways on how to maximize your opportunities through a sales process from the initial point of contact with the customer. - Marc Smith Quotes

Dealers have numerous people on their lots during the week, but a small percentage of those people actually get written up. But as we know, the more people you write up, the more cars you're going to sell. So, we'll present ways on how to maximize your opportunities through a sales process from the initial point of contact with the customer.

Unfortunately, the location, size and age of this facility limit our ability to service our stores in the most logistically effective way. - Marc Smith Quotes

Unfortunately, the location, size and age of this facility limit our ability to service our stores in the most logistically effective way.

We'll then show how this will result in what's most important to the dealer and that's more gross profit. - Marc Smith Quotes

We'll then show how this will result in what's most important to the dealer and that's more gross profit.

Whether this customer drives in, phones in or clicks in, you as the dealer must develop an instant rapport with that customer and give them all of the information necessary to purchase from you. What you want to avoid is putting that younger buyer through a more traditional sales process from the past that when they finally weed through everything, they disconnect and go somewhere else. To succeed today, you must make sure these customers have the same experience on your lot that they had over the Internet. - Marc Smith Quotes

Whether this customer drives in, phones in or clicks in, you as the dealer must develop an instant rapport with that customer and give them all of the information necessary to purchase from you. What you want to avoid is putting that younger buyer through a more traditional sales process from the past that when they finally weed through everything, they disconnect and go somewhere else. To succeed today, you must make sure these customers have the same experience on your lot that they had over the Internet.

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