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More - Michael Schudson Quotes

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness. - Michael Schudson Quotes

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Michael Schudson

Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent. - Michael Schudson Quotes

Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.

Michael Schudson

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly. - Michael Schudson Quotes

If there are signs that Americans bow to the gods of advertising, there are equally indications that people find the gods ridiculous. It is part of the popular culture that advertisements are silly.

Michael Schudson

Advertising American Sociologist

Sales may lead to advertising as much as advertising leads to sales. - Michael Schudson Quotes

Sales may lead to advertising as much as advertising leads to sales.

Michael Schudson

Advertising American Sociologist

Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous. - Michael Schudson Quotes

Expensive, well-executed, and familiar ads convince the investors, as nothing in the black and white tables of assets and debits can, that the company is important and prosperous.

Michael Schudson

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term. - Michael Schudson Quotes

Chances are that neither the client nor the agency will ever know very much about what role the ad has played in sales or profits of the client, either short-term or long-term.

Michael Schudson

American Sociologist

If advertising is not an official or state art, it is nonetheless clearly art. - Michael Schudson Quotes

If advertising is not an official or state art, it is nonetheless clearly art.

Michael Schudson

American Sociologist Art

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public. - Michael Schudson Quotes

Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public.

Michael Schudson

American Sociologist Work

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets. - Michael Schudson Quotes

American advertisers rely on 'essentially illogical' approaches to determine their advertising budgets.

Michael Schudson

American Sociologist Budgets

It is very likely that many firms spend more on advertising than, for their own best interests, they should. - Michael Schudson Quotes

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Michael Schudson

Advertising American Sociologist

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