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More - Nikki Rocco Quotes

This wasn't about making a blockbuster. This was about telling a story that needed to be told. - Nikki Rocco Quotes

This wasn't about making a blockbuster. This was about telling a story that needed to be told.

The scores were above average, particularly from the under-25 group, which is the target audience. Fifty-seven percent was under 25 (while with) 'American Pie 2' 67 percent of the audience was under 25. Seventy-seven percent was under 25 for the original. - Nikki Rocco Quotes

The scores were above average, particularly from the under-25 group, which is the target audience. Fifty-seven percent was under 25 (while with) 'American Pie 2' 67 percent of the audience was under 25. Seventy-seven percent was under 25 for the original.

The American public spoke out this weekend, and clearly what it was saying was that it was not too soon for this film. People understand that it was well made and respectful, that it honors these heroes. - Nikki Rocco Quotes

The American public spoke out this weekend, and clearly what it was saying was that it was not too soon for this film. People understand that it was well made and respectful, that it honors these heroes.

which makes this picture for Universal and for Working Title a hugely profitable endeavor. - Nikki Rocco Quotes

which makes this picture for Universal and for Working Title a hugely profitable endeavor.

Hulk, ... is only one of a variety of films (from Universal this summer), including 'Bruce Almighty,' '2 Fast 2 Furious' and 'American Wedding' (the 'American Pie' sequel opening Aug. 1) that make up our entire portfolio. We've already grossed $435 million in six weekends with three films. With three other films coming out this summer, including the third installment of one of our most successful franchises ('Wedding'), we're truly optimistic about the performance of Universal's entire lineup. - Nikki Rocco Quotes

Hulk, ... is only one of a variety of films (from Universal this summer), including 'Bruce Almighty,' '2 Fast 2 Furious' and 'American Wedding' (the 'American Pie' sequel opening Aug. 1) that make up our entire portfolio. We've already grossed $435 million in six weekends with three films. With three other films coming out this summer, including the third installment of one of our most successful franchises ('Wedding'), we're truly optimistic about the performance of Universal's entire lineup.

That's an unbelievable hold. I (looked back) and there has not been any film since Feb. 7 when 'Chicago' went wide that held as well. In 10 days it's done nearly $50 million. It's obvious the picture has the ability to go past $100 million. - Nikki Rocco Quotes

That's an unbelievable hold. I (looked back) and there has not been any film since Feb. 7 when 'Chicago' went wide that held as well. In 10 days it's done nearly $50 million. It's obvious the picture has the ability to go past $100 million.

We had great sneaks. The capacity was 78 percent, which we're very happy about. They loved it. We had 99 percent in the top two boxes and the excellent (score) was 78 percent. It was definitely females over 30 -- exactly what we expected. And we know the picture has potential to crossover (to a broader audience). - Nikki Rocco Quotes

We had great sneaks. The capacity was 78 percent, which we're very happy about. They loved it. We had 99 percent in the top two boxes and the excellent (score) was 78 percent. It was definitely females over 30 -- exactly what we expected. And we know the picture has potential to crossover (to a broader audience).

Our racy little R-rated comedies are making a hit this year. - Nikki Rocco Quotes

Our racy little R-rated comedies are making a hit this year.

We're going to go back to the drawing board. Good movies are supposed to buck this trend. You hear how it's all about the product, but we have an excellent movie that people just aren't turning out for. It's something bigger. - Nikki Rocco Quotes

We're going to go back to the drawing board. Good movies are supposed to buck this trend. You hear how it's all about the product, but we have an excellent movie that people just aren't turning out for. It's something bigger.

Movie

We may be seeing a real change in moviegoing patterns. They're not going to the movies that history and research suggest they will. I've never seen a year like this. We're throwing out the old strategies. - Nikki Rocco Quotes

We may be seeing a real change in moviegoing patterns. They're not going to the movies that history and research suggest they will. I've never seen a year like this. We're throwing out the old strategies.

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