But so far it [the move from paid to controlled] has been well received by our audience. The main challenge right now and as we go into next year is putting the plan into action via two large direct mail campaigns. The first mail campaign is scheduled for January and an email campaign will be sent to 300,000 names.  -   Kevin Regan     Quotes
But so far it [the move from paid to controlled] has been well received by our audience. The main challenge right now and as we go into next year is putting the plan into action via two large direct mail campaigns. The first mail campaign is scheduled for January and an email campaign will be sent to 300,000 names. Kevin Regan