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More - David Ogilvy Quotes

A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service. - David Ogilvy Quotes

A well-run restaurant is like a winning baseball team. It makes the most of every crew member's talent and takes advantage of every split-second opportunity to speed up service.

Baseball Teams And Teamwork

If it doesn't sell, it isn't creative. - David Ogilvy Quotes

If it doesn't sell, it isn't creative.

American Businessman Creative

To advertisers:

To advertisers: "Do not compete with your agency in the creative area. Why keep a dog and bark yourself?

Never stop testing, and your advertising will never stop improving. - David Ogilvy Quotes

Never stop testing, and your advertising will never stop improving.

Advertising American Businessman

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants. - David Ogilvy Quotes

If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.

American Businessman Company

Most agencies run scared, most of the time... Frightened people are powerless to produce good advertising...If I were a client, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts. - David Ogilvy Quotes

Most agencies run scared, most of the time... Frightened people are powerless to produce good advertising...If I were a client, I would do everything in my power to emancipate my agencies from fear, even to the extent of giving them long-term contracts.

I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself. - David Ogilvy Quotes

I once used the word OBSOLETE in a headline, only to discover that 43 per cent of housewives had no idea what it meant. In another headline, I used the word INEFFABLE, only to discover that I didn't know what it meant myself.

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them. - David Ogilvy Quotes

Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.

Advertising American Businessman

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product. - David Ogilvy Quotes

I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.

I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language. - David Ogilvy Quotes

I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language.

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