[However, some warn that advertisers should be careful not to overestimate their relationship to consumers. Ian Schafer, CEO of Deep Focus, a New York interactive agency, cautioned,] When you look at the reach, you're limited to the number of people who have this on their desktops. ... It's a big commitment for consumers.  -   Gary Stein     Quotes
[However, some warn that advertisers should be careful not to overestimate their relationship to consumers. Ian Schafer, CEO of Deep Focus, a New York interactive agency, cautioned,] When you look at the reach, you're limited to the number of people who have this on their desktops. ... It's a big commitment for consumers. Gary Stein
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