In a company of 50,000 employees, it is a great honor to receive this distinction. Five years ago, Waste Management implemented an exciting new customer service program that operates according to the premise that perfect service can be achieved through effective employee education and communication. This initiative is called Service Machine and relies on effective tracking, timely review, analysis and ongoing coaching to ensure that these standards are consistently achieved. This group of men and women consistently lead the way, from financial performance to collection productivity improvements to growing the company's revenue. James Devlin