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More - Leo Burnett Quotes

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. - Leo Burnett Quotes

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

Advertising American Businessman

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line. - Leo Burnett Quotes

The work of an advertising agency is warmly and immediately human. It deals with human needs, wants, dreams and hopes. Its 'product' cannot be turned out on an assembly line.

Advertising American Businessman

Good advertising does not just circulate information. It penetrates the public mind with desires and belief. - Leo Burnett Quotes

Good advertising does not just circulate information. It penetrates the public mind with desires and belief.

Advertising American Businessman

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either. - Leo Burnett Quotes

When you reach for the stars you may not quite get one, but you won't come up with a handful of mud either.

American Businessman Dreams

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders. - Leo Burnett Quotes

The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.

Advertising American Businessman

Curiosity about life in all of its aspects, I think, is still the secret of great creative people. - Leo Burnett Quotes

Curiosity about life in all of its aspects, I think, is still the secret of great creative people.

American Businessman Curiosity

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.' - Leo Burnett Quotes

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

Advertising American Businessman

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.' - Leo Burnett Quotes

There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'

American Businessman Hard

Too many ads that try not to go over the reader's head end up beneath his notice. - Leo Burnett Quotes

Too many ads that try not to go over the reader's head end up beneath his notice.

American Businessman

There is no such thing as a permanent advertising success. - Leo Burnett Quotes

There is no such thing as a permanent advertising success.

Advertising American Businessman

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