Passing through Berlin we were right in the middle of an air raid. Bombs were exploding all around us. John Butler
Motivational, Inspirational, Funny Quotes
![[Involving consumers in the creative process goes against the grain of the agency mindset as brand stewards, but the payoff can be more authentic messages.] The general [agency] perspective is, 'This is our work, this is what we do,' ... We knew we'd be fundamentally changing the model. We knew we couldn't impose our creative stamp on everything. - John Butler Quotes](/pic/img/img.php?text=W0ludm9sdmluZyBjb25zdW1lcnMgaW4gdGhlIGNyZWF0aXZlIHByb2Nlc3MgZ29lcyBhZ2FpbnN0IHRoZSBncmFpbiBvZiB0aGUgYWdlbmN5IG1pbmRzZXQgYXMgYnJhbmQgc3Rld2FyZHMsIGJ1dCB0aGUgcGF5b2ZmIGNhbiBiZSBtb3JlIGF1dGhlbnRpYyBtZXNzYWdlcy5dIFRoZSBnZW5lcmFsIFthZ2VuY3ldIHBlcnNwZWN0aXZlIGlzLCAnVGhpcyBpcyBvdXIgd29yaywgdGhpcyBpcyB3aGF0IHdlIGRvLCcgLi4uIFdlIGtuZXcgd2UnZCBiZSBmdW5kYW1lbnRhbGx5IGNoYW5naW5nIHRoZSBtb2RlbC4gV2Uga25ldyB3ZSBjb3VsZG4ndCBpbXBvc2Ugb3VyIGNyZWF0aXZlIHN0YW1wIG9uIGV2ZXJ5dGhpbmcuIA==&author=ICBKb2huIEJ1dGxlciAgICA=&num=12 "[Involving consumers in the creative process goes against the grain of the agency mindset as brand stewards, but the payoff can be more authentic messages.] The general [agency] perspective is, 'This is our work, this is what we do,' ... We knew we'd be fundamentally changing the model. We knew we couldn't impose our creative stamp on everything. - John Butler Quotes")
