Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand. - Eric Kim Quotes
Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand. Eric Kim
 Affinity

More - Eric Kim Quotes

This evolution will allow Intel to be better recognized for our contributions, establish a stronger emotional connection with our audiences and strengthen our overall position in the marketplace. - Eric Kim Quotes

This evolution will allow Intel to be better recognized for our contributions, establish a stronger emotional connection with our audiences and strengthen our overall position in the marketplace.

Eric Kim

 Audiences
Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand. - Eric Kim Quotes

Our plan revolves around creating a master brand that's highly targeted -- to eliminate brand fragmentation and establish affinity with the Intel brand. We use the end user campaign to create affinity with the brand, which convinces OEMs to go to market with our brand.

Eric Kim

 Affinity
We think we're just touching the tip of the iceberg with what's possible. - Eric Kim Quotes

We think we're just touching the tip of the iceberg with what's possible.

Eric Kim

 
There is no unifying platform that brings it (entertainment) all together. We've spent a lot of energy time with the content providers giving them the necessary assurances so they can put their content online. - Eric Kim Quotes

There is no unifying platform that brings it (entertainment) all together. We've spent a lot of energy time with the content providers giving them the necessary assurances so they can put their content online.

Eric Kim

 Energy
I'm saving probably to buy a laptop. Are you going to open an account? - Eric Kim Quotes

I'm saving probably to buy a laptop. Are you going to open an account?

Eric Kim

 
This tagline is Intel's unique brand promise and is designed to communicate what drives Intel as a company, and what Intel makes possible. 'Intel. Leap ahead.' is a simple expression that declares who we are and what we do. This is part of our heritage. Our mission at Intel has always been to find and drive the next leap ahead - in technology, in education, social responsibility, manufacturing and more - to continuously challenge the status quo. It's about using Intel technology to make life better, richer and more convenient for everyone. - Eric Kim Quotes

This tagline is Intel's unique brand promise and is designed to communicate what drives Intel as a company, and what Intel makes possible. 'Intel. Leap ahead.' is a simple expression that declares who we are and what we do. This is part of our heritage. Our mission at Intel has always been to find and drive the next leap ahead - in technology, in education, social responsibility, manufacturing and more - to continuously challenge the status quo. It's about using Intel technology to make life better, richer and more convenient for everyone.

Eric Kim

 
Media Center Edition hasn't really taken off until now. It did not meet the threshold of providing a compelling user experience and ease of use. - Eric Kim Quotes

Media Center Edition hasn't really taken off until now. It did not meet the threshold of providing a compelling user experience and ease of use.

Eric Kim

 
We intend to grow the value of our brand as we evolve the company. - Eric Kim Quotes

We intend to grow the value of our brand as we evolve the company.

Eric Kim

 
Intel has one of the most valuable brands in the world, and we intend to grow the value of our brand as we evolve the company. This evolution will allow Intel to be better recognized for our contributions, establish a stronger emotional connection with our audiences, and strengthen our overall position in the marketplace. - Eric Kim Quotes

Intel has one of the most valuable brands in the world, and we intend to grow the value of our brand as we evolve the company. This evolution will allow Intel to be better recognized for our contributions, establish a stronger emotional connection with our audiences, and strengthen our overall position in the marketplace.

Eric Kim

 
Intel. Leap ahead.' is a simple expression that declares who we are and what we do. This is part of our heritage. Our mission at Intel has always been to find and drive the next leap ahead -- in technology, in education, social responsibility, manufacturing and more -- to continuously challenge the status quo. It's about using Intel technology to make life better, richer and more convenient for everyone. - Eric Kim Quotes

Intel. Leap ahead.' is a simple expression that declares who we are and what we do. This is part of our heritage. Our mission at Intel has always been to find and drive the next leap ahead -- in technology, in education, social responsibility, manufacturing and more -- to continuously challenge the status quo. It's about using Intel technology to make life better, richer and more convenient for everyone.

Eric Kim

 Expression Heritage
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