Product placement is simply putting a branded box of cereal on the kitchen table in a show. Product integration is having the characters talk about the crunchy deliciousness of the cereal or provoking them to go out and tell their neighbors to buy that cereal.  -   Patric Verrone     Quotes
Product placement is simply putting a branded box of cereal on the kitchen table in a show. Product integration is having the characters talk about the crunchy deliciousness of the cereal or provoking them to go out and tell their neighbors to buy that cereal. Patric Verrone