I think Stamps.com is well positioned versus their competitors. They approached this from the point of view that hardware is a bad thing when it comes to postage, and I think this is the correct assessment. The small business buyer and the consumer do not want to have to manage a postage meter, even if it is a dongle on the PC. Van Baker
Motivational, Inspirational, Funny Quotes
![[Aside from the competition, the company's first challenge will be to teach consumers how to use the service.] Many consumers are uncomfortable trying to figure out how to print envelopes on their printers, ... And the alternative of printing the postage on the letter itself requires a window envelope, which most consumers are not using. - Van Baker Quotes](/pic/img/img.php?text=W0FzaWRlIGZyb20gdGhlIGNvbXBldGl0aW9uLCB0aGUgY29tcGFueSdzIGZpcnN0IGNoYWxsZW5nZSB3aWxsIGJlIHRvIHRlYWNoIGNvbnN1bWVycyBob3cgdG8gdXNlIHRoZSBzZXJ2aWNlLl0gTWFueSBjb25zdW1lcnMgYXJlIHVuY29tZm9ydGFibGUgdHJ5aW5nIHRvIGZpZ3VyZSBvdXQgaG93IHRvIHByaW50IGVudmVsb3BlcyBvbiB0aGVpciBwcmludGVycywgLi4uIEFuZCB0aGUgYWx0ZXJuYXRpdmUgb2YgcHJpbnRpbmcgdGhlIHBvc3RhZ2Ugb24gdGhlIGxldHRlciBpdHNlbGYgcmVxdWlyZXMgYSB3aW5kb3cgZW52ZWxvcGUsIHdoaWNoIG1vc3QgY29uc3VtZXJzIGFyZSBub3QgdXNpbmcuIA==&author=ICBWYW4gQmFrZXIgICAg&num=3 "[Aside from the competition, the company's first challenge will be to teach consumers how to use the service.] Many consumers are uncomfortable trying to figure out how to print envelopes on their printers, ... And the alternative of printing the postage on the letter itself requires a window envelope, which most consumers are not using. - Van Baker Quotes")
![This is just people hedging their bets, ... They don't want to sour the business relationship if the other side wins. It all reinforces [the idea that] there will be a format war, and with a format war, nobody wins. - Van Baker Quotes](/pic/img/img.php?text=VGhpcyBpcyBqdXN0IHBlb3BsZSBoZWRnaW5nIHRoZWlyIGJldHMsIC4uLiBUaGV5IGRvbid0IHdhbnQgdG8gc291ciB0aGUgYnVzaW5lc3MgcmVsYXRpb25zaGlwIGlmIHRoZSBvdGhlciBzaWRlIHdpbnMuIEl0IGFsbCByZWluZm9yY2VzIFt0aGUgaWRlYSB0aGF0XSB0aGVyZSB3aWxsIGJlIGEgZm9ybWF0IHdhciwgYW5kIHdpdGggYSBmb3JtYXQgd2FyLCBub2JvZHkgd2lucy4g&author=ICBWYW4gQmFrZXIgICAg&num=6 "This is just people hedging their bets, ... They don't want to sour the business relationship if the other side wins. It all reinforces [the idea that] there will be a format war, and with a format war, nobody wins. - Van Baker Quotes")
