When we set out to create this fragrance, I wanted to revolutionize this industry. I wanted to create a scent, package it and promote it in a way that has never been seen before. I drew upon my experience as a fashion designer and a recording artist and launched Unforgivable like an album ... and we have hit number one! I am a boy from Harlem and to have this kind of success right out of the box is truly beyond my wildest dreams. Sean Combs