MDM reaches across a number of areas, where functional units within an organization need to share data on products, customers, locations, etc., across multiple systems. As companies gather more data, and have to make it usable for CRM and compliance purposes, they encounter increasing difficulties and questions. What data is correct? Who is responsible for it? Who maintains the information?  -   Henry Morris     Quotes
MDM reaches across a number of areas, where functional units within an organization need to share data on products, customers, locations, etc., across multiple systems. As companies gather more data, and have to make it usable for CRM and compliance purposes, they encounter increasing difficulties and questions. What data is correct? Who is responsible for it? Who maintains the information? Henry Morris