It has an extremely strong, hard-core audience. It has been marginalized as a sport of cable TV. It's never been an advertiser-friendly sport because you don't know how long a bout will go, and some advertisers are hesitant due to its perception of something of a blood sport. But I don't think anyone is going to lose money on this bout.  -   Lou DiBella     Quotes
It has an extremely strong, hard-core audience. It has been marginalized as a sport of cable TV. It's never been an advertiser-friendly sport because you don't know how long a bout will go, and some advertisers are hesitant due to its perception of something of a blood sport. But I don't think anyone is going to lose money on this bout. Lou DiBella
 Audience