At a macro level I guess you could say that spending is going up, ... it starts to fragment pretty quickly. Gary Stein
Motivational, Inspirational, Funny Quotes
![[However, some warn that advertisers should be careful not to overestimate their relationship to consumers. Ian Schafer, CEO of Deep Focus, a New York interactive agency, cautioned,] When you look at the reach, you're limited to the number of people who have this on their desktops. ... It's a big commitment for consumers. - Gary Stein Quotes](/pic/img/img.php?text=W0hvd2V2ZXIsIHNvbWUgd2FybiB0aGF0IGFkdmVydGlzZXJzIHNob3VsZCBiZSBjYXJlZnVsIG5vdCB0byBvdmVyZXN0aW1hdGUgdGhlaXIgcmVsYXRpb25zaGlwIHRvIGNvbnN1bWVycy4gSWFuIFNjaGFmZXIsIENFTyBvZiBEZWVwIEZvY3VzLCBhIE5ldyBZb3JrIGludGVyYWN0aXZlIGFnZW5jeSwgY2F1dGlvbmVkLF0gV2hlbiB5b3UgbG9vayBhdCB0aGUgcmVhY2gsIHlvdSdyZSBsaW1pdGVkIHRvIHRoZSBudW1iZXIgb2YgcGVvcGxlIHdobyBoYXZlIHRoaXMgb24gdGhlaXIgZGVza3RvcHMuIC4uLiBJdCdzIGEgYmlnIGNvbW1pdG1lbnQgZm9yIGNvbnN1bWVycy4g&author=ICBHYXJ5IFN0ZWluICAgIA==&num=8 "[However, some warn that advertisers should be careful not to overestimate their relationship to consumers. Ian Schafer, CEO of Deep Focus, a New York interactive agency, cautioned,] When you look at the reach, you're limited to the number of people who have this on their desktops. ... It's a big commitment for consumers. - Gary Stein Quotes")
![[Yet so far, the creative energy has been mostly a grassroots affair.] It doesn't fit into how agencies think, ... They're not keyed into developing things as part of the community. - Gary Stein Quotes](/pic/img/img.php?text=W1lldCBzbyBmYXIsIHRoZSBjcmVhdGl2ZSBlbmVyZ3kgaGFzIGJlZW4gbW9zdGx5IGEgZ3Jhc3Nyb290cyBhZmZhaXIuXSBJdCBkb2Vzbid0IGZpdCBpbnRvIGhvdyBhZ2VuY2llcyB0aGluaywgLi4uIFRoZXkncmUgbm90IGtleWVkIGludG8gZGV2ZWxvcGluZyB0aGluZ3MgYXMgcGFydCBvZiB0aGUgY29tbXVuaXR5LiA=&author=ICBHYXJ5IFN0ZWluICAgIA==&num=6 "[Yet so far, the creative energy has been mostly a grassroots affair.] It doesn't fit into how agencies think, ... They're not keyed into developing things as part of the community. - Gary Stein Quotes")
