It's probably our biggest challenge as I feel we've been a bit shotgun, ... We have people ringing up and saying 'Do you want to advertise in this magazine,' and we say 'OK' without knowing the value. How much do you have to spend to get that cut-through?  -   Gail Davidson     Quotes
It's probably our biggest challenge as I feel we've been a bit shotgun, ... We have people ringing up and saying 'Do you want to advertise in this magazine,' and we say 'OK' without knowing the value. How much do you have to spend to get that cut-through? Gail Davidson