The new brand was announced last August. One of the internal goals was to arm the Cotton + Allen team with a consistent message about the firm and to build pride among our members. Now, we have a clear message and professionally produced marketing materials, which translates into confidence when our accountants are asked to generate prospects or cross-sell services of value to our clients. To date, we can see positive results internally; however, it's too early to say if the efforts have helped retain a client or bring in a new one-although we have every reason to believe that it will certainly contribute to those efforts. It has definitely been well received in the business community - we have received many compliments. Bob Montgomery