The frequent-flier programs really were extremely successful because they generated for the first time brand loyalty, which you never had before. It gives them the opportunity to charge a premium over the low-cost carriers.  -   Julius Maldutis     Quotes
The frequent-flier programs really were extremely successful because they generated for the first time brand loyalty, which you never had before. It gives them the opportunity to charge a premium over the low-cost carriers. Julius Maldutis
 Loyalty