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【TOP 9】John Lazarchic Quotes - WhatsApp Status | Page-1

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It's just to let customers know that these are the items that other pet owners find useful. - John Lazarchic Quotes

It's just to let customers know that these are the items that other pet owners find useful.

And, if it holds true as the number of reviews expand, that becomes more valuable. - John Lazarchic Quotes

And, if it holds true as the number of reviews expand, that becomes more valuable.

We've always avoided it because of the huge human workload. - John Lazarchic Quotes

We've always avoided it because of the huge human workload.

We were skeptical about whether an established brand like PETCO would see any conversion lift from HACKER SAFE but were amazed that it delivered such a strong increase in our conversion rate. HACKER SAFE has proven to be a very worthwhile investment for our online business.

One of our big concerns was negative reviews. We thought people would use this as a forum to bash items, and we wondered how we'd deal with vendors. - John Lazarchic Quotes

One of our big concerns was negative reviews. We thought people would use this as a forum to bash items, and we wondered how we'd deal with vendors.

They're just asking questions, using it as a forum to contact us. - John Lazarchic Quotes

They're just asking questions, using it as a forum to contact us.

Historically, we know that if we just pick top-selling items and e-mail them to people, conversion isn't that great. It's very hard to target in the pet space. You have to know a lot about that consumer. - John Lazarchic Quotes

Historically, we know that if we just pick top-selling items and e-mail them to people, conversion isn't that great. It's very hard to target in the pet space. You have to know a lot about that consumer.

People are really emotional about their pets and love to talk about them. We have a really intensive e-mail marketing program already. We thought it would be great to take some of the comments [from customers who are] having great success with products and get them into the hands of people who don't come to the Web site [often]. - John Lazarchic Quotes

People are really emotional about their pets and love to talk about them. We have a really intensive e-mail marketing program already. We thought it would be great to take some of the comments [from customers who are] having great success with products and get them into the hands of people who don't come to the Web site [often].

The idea was to leverage customer involvement in the Web site and use it as a marketing tool. Most recent surveys say customers are very interested in what other online shoppers have to say. They trust the voice of other customers more than they trust the retailer or manufacturer. - John Lazarchic Quotes

The idea was to leverage customer involvement in the Web site and use it as a marketing tool. Most recent surveys say customers are very interested in what other online shoppers have to say. They trust the voice of other customers more than they trust the retailer or manufacturer.

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