The idea was to leverage customer involvement in the Web site and use it as a marketing tool. Most recent surveys say customers are very interested in what other online shoppers have to say. They trust the voice of other customers more than they trust the retailer or manufacturer. John Lazarchic
Motivational, Inspirational, Funny Quotes
![People are really emotional about their pets and love to talk about them. We have a really intensive e-mail marketing program already. We thought it would be great to take some of the comments [from customers who are] having great success with products and get them into the hands of people who don't come to the Web site [often]. - John Lazarchic Quotes](/pic/img/img.php?text=UGVvcGxlIGFyZSByZWFsbHkgZW1vdGlvbmFsIGFib3V0IHRoZWlyIHBldHMgYW5kIGxvdmUgdG8gdGFsayBhYm91dCB0aGVtLiBXZSBoYXZlIGEgcmVhbGx5IGludGVuc2l2ZSBlLW1haWwgbWFya2V0aW5nIHByb2dyYW0gYWxyZWFkeS4gV2UgdGhvdWdodCBpdCB3b3VsZCBiZSBncmVhdCB0byB0YWtlIHNvbWUgb2YgdGhlIGNvbW1lbnRzIFtmcm9tIGN1c3RvbWVycyB3aG8gYXJlXSBoYXZpbmcgZ3JlYXQgc3VjY2VzcyB3aXRoIHByb2R1Y3RzIGFuZCBnZXQgdGhlbSBpbnRvIHRoZSBoYW5kcyBvZiBwZW9wbGUgd2hvIGRvbid0IGNvbWUgdG8gdGhlIFdlYiBzaXRlIFtvZnRlbl0uIA==&author=ICBKb2huIExhemFyY2hpYyAgICA=&num=1 "People are really emotional about their pets and love to talk about them. We have a really intensive e-mail marketing program already. We thought it would be great to take some of the comments [from customers who are] having great success with products and get them into the hands of people who don't come to the Web site [often]. - John Lazarchic Quotes")
