Our breaking point for knowing whether it was a good promotion to do or not is whether we sold enough tickets to cover it. In the past we've looked at things very simply: We spent $2,000 for this promotion; that means we've got to sell 200 $10 tickets and anything else beyond that is gravy. There are times where we perhaps don't make everything back, but the publicity we've gotten, the exposure we've gotten, eases the loss. Rob Lower