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More - Ian Rowden Quotes

The advertising is starting to move us in the right direction. We are seeing good returns in terms of the influence the advertising is having on perception of food quality, fresh food and variety. - Ian Rowden Quotes

The advertising is starting to move us in the right direction. We are seeing good returns in terms of the influence the advertising is having on perception of food quality, fresh food and variety.

The campaign is meant to be inclusive with different-style ads aimed at different audiences. We're on the right track. It's the first shot. You don't solve everything overnight. - Ian Rowden Quotes

The campaign is meant to be inclusive with different-style ads aimed at different audiences. We're on the right track. It's the first shot. You don't solve everything overnight.

This is really a unique offering to our menu. - Ian Rowden Quotes

This is really a unique offering to our menu.

It was one of the organic ideas that came out of our new campaign. As interest grew, we said we should think about auctioning it off, and it took on a life of its own. - Ian Rowden Quotes

It was one of the organic ideas that came out of our new campaign. As interest grew, we said we should think about auctioning it off, and it took on a life of its own.

Ideas

While our customers desire great-tasting food, prepared fast and at a good value, each divergent group wants something very different from us. Although we are meeting many of the needs, we have learned we have an opportunity within an important growth engine in our industry. - Ian Rowden Quotes

While our customers desire great-tasting food, prepared fast and at a good value, each divergent group wants something very different from us. Although we are meeting many of the needs, we have learned we have an opportunity within an important growth engine in our industry.

Our competitors have built the segment, consumers have built the habit; for us the foundation has been made. - Ian Rowden Quotes

Our competitors have built the segment, consumers have built the habit; for us the foundation has been made.

Habit

Our focus going forward is going to be to increase relevance among a younger audience. - Ian Rowden Quotes

Our focus going forward is going to be to increase relevance among a younger audience.

Focus

We've always been known for a diverse menu that offers a wide variety of fresh, quality options. Now, we're continuing to innovate by expanding our kids' meal menu with delicious and nutritious choices that children love and parents appreciate. It's a win-win for everyone. - Ian Rowden Quotes

We've always been known for a diverse menu that offers a wide variety of fresh, quality options. Now, we're continuing to innovate by expanding our kids' meal menu with delicious and nutritious choices that children love and parents appreciate. It's a win-win for everyone.

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