It's about Lance and his story. It's not about how many people watch the bike race. His endorsement value gets a lift if he wins five in a row, but I don't think he's hurt if he doesn't win. It'd be really great if as many people watch the tour as watch the Super Bowl but that's not going to happen.  -   Bill Stapleton     Quotes
It's about Lance and his story. It's not about how many people watch the bike race. His endorsement value gets a lift if he wins five in a row, but I don't think he's hurt if he doesn't win. It'd be really great if as many people watch the tour as watch the Super Bowl but that's not going to happen. Bill Stapleton