The rationale is that the individuals involved feel bad today and are punishing themselves. Believe me, when the league fines them, it will be substantial, ... If I thought an internal sanction, a monetary sanction against them, would suffice or help, I'd do it in a New York second. My experience is it does not. If they are not remorseful on their own -- regardless of whether the league fines them a penny, or whether they fine them hundreds of thousands of dollars -- if they don't internalize the culpability, then we're no better than we were yesterday. Brian Billick