The Olympics and the NFL are the No. 1 and No. 2 most important sporting events Americans are interested in. We spend our money where we think it will get the best return, and our research shows the Olympics and the NFL are highly effective sponsorship assets to deliver returns on investments and raise awareness and usage of our products.  -   Michael Lynch     Quotes
The Olympics and the NFL are the No. 1 and No. 2 most important sporting events Americans are interested in. We spend our money where we think it will get the best return, and our research shows the Olympics and the NFL are highly effective sponsorship assets to deliver returns on investments and raise awareness and usage of our products. Michael Lynch