They are very aggressive in marketing and have pervasive distribution. It's No. 1 in water in the U.S. and a lot of it has to do with marketing, imagery and distribution availability. - John Sicher Quotes
They are very aggressive in marketing and have pervasive distribution. It's No. 1 in water in the U.S. and a lot of it has to do with marketing, imagery and distribution availability. John Sicher
 

More - John Sicher Quotes

They've created a very good brand. It's got good distribution, and they're continually coming up with new and interesting flavors. - John Sicher Quotes

They've created a very good brand. It's got good distribution, and they're continually coming up with new and interesting flavors.

John Sicher

 
Summer is the highest-volume period of the year for the beverage industry. But it's not just the new products that will get the attention. The promotions and advertising are also very important for both companies. - John Sicher Quotes

Summer is the highest-volume period of the year for the beverage industry. But it's not just the new products that will get the attention. The promotions and advertising are also very important for both companies.

John Sicher

 
We estimate that the diet category could actually surpass the regular soda category in about 12 to 15 years, - John Sicher Quotes

We estimate that the diet category could actually surpass the regular soda category in about 12 to 15 years,

John Sicher

 
on and off. Some if it has been good. Some has been somewhat less than good. - John Sicher Quotes

on and off. Some if it has been good. Some has been somewhat less than good.

John Sicher

 
With innovation and new product plans, it will be pretty intense next year. - John Sicher Quotes

With innovation and new product plans, it will be pretty intense next year.

John Sicher

 Innovation
I think the bottom line is people will, over the holidays, heavily consume soft drinks, bottled water, teas and juices. - John Sicher Quotes

I think the bottom line is people will, over the holidays, heavily consume soft drinks, bottled water, teas and juices.

John Sicher

 
It's Coke and Pepsi and Cadbury who really stepped up to the plate and did something fairly controversial, and they deserve a lot of credit for this. - John Sicher Quotes

It's Coke and Pepsi and Cadbury who really stepped up to the plate and did something fairly controversial, and they deserve a lot of credit for this.

John Sicher

 Coke
Energy drinks are enjoying phenomenal growth and Hansen has done a terrific job with its brands. - John Sicher Quotes

Energy drinks are enjoying phenomenal growth and Hansen has done a terrific job with its brands.

John Sicher

 
Between Coke and Pepsi, Coke's innovation pipeline was stronger in carbonated soft drinks. That made the difference. But fundamentally, both these companies need to be moving in the noncarbonated direction. - John Sicher Quotes

Between Coke and Pepsi, Coke's innovation pipeline was stronger in carbonated soft drinks. That made the difference. But fundamentally, both these companies need to be moving in the noncarbonated direction.

John Sicher

 
The airline business in terms of volume is tiny. It's more important in terms of presence, visibility and a little bit of prestige. - John Sicher Quotes

The airline business in terms of volume is tiny. It's more important in terms of presence, visibility and a little bit of prestige.

John Sicher

 Business
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