All the program development stuff they were showing us, it looked like they were trying to put on a number of shows [that mimicked 'Housewives'], ... But the pilots must not have been good. 'Desperate Housewives' is a lot harder type of show to duplicate. - Steve Sternberg Quotes
All the program development stuff they were showing us, it looked like they were trying to put on a number of shows [that mimicked 'Housewives'], ... But the pilots must not have been good. 'Desperate Housewives' is a lot harder type of show to duplicate. Steve Sternberg
 Trying

More - Steve Sternberg Quotes

The one key thing going on this year is that NBC is not the No. 1 network going in. - Steve Sternberg Quotes

The one key thing going on this year is that NBC is not the No. 1 network going in.

Steve Sternberg

 
[NBC is] not doing any worse than we expected them to be, ... We expected them to be down. The surprise is how well ABC is doing. - Steve Sternberg Quotes

[NBC is] not doing any worse than we expected them to be, ... We expected them to be down. The surprise is how well ABC is doing.

Steve Sternberg

 
ABC probably did as well or better than we expected. CBS and NBC were about what we expected would happen. - Steve Sternberg Quotes

ABC probably did as well or better than we expected. CBS and NBC were about what we expected would happen.

Steve Sternberg

 
I think 'American Idol' wins, except during the finals of the figure skating, if the U.S. is doing well or if there's some major scandal. - Steve Sternberg Quotes

I think 'American Idol' wins, except during the finals of the figure skating, if the U.S. is doing well or if there's some major scandal.

Steve Sternberg

 
The networks need to get a handle on which shows are working [for the duration of the season] and which aren't. - Steve Sternberg Quotes

The networks need to get a handle on which shows are working [for the duration of the season] and which aren't.

Steve Sternberg

 
Desperate Housewives' was a surprise hit, ... If it holds up, if it's successful this year, certainly I think next year you'll see something else come on that tries to take advantage of it. - Steve Sternberg Quotes

Desperate Housewives' was a surprise hit, ... If it holds up, if it's successful this year, certainly I think next year you'll see something else come on that tries to take advantage of it.

Steve Sternberg

 
[ABC and CBS] are just splitting a very limited audience, ... One will be cancelled and, even then, the other won't improve. - Steve Sternberg Quotes

[ABC and CBS] are just splitting a very limited audience, ... One will be cancelled and, even then, the other won't improve.

Steve Sternberg

 
Programming trends tend to run in cycles, as the networks program content that works until it becomes overly saturated. - Steve Sternberg Quotes

Programming trends tend to run in cycles, as the networks program content that works until it becomes overly saturated.

Steve Sternberg

 
You can have all the buzz in the world, and all that is going to do is get viewers to episode one. Now a show is going to have to live and die on its own. - Steve Sternberg Quotes

You can have all the buzz in the world, and all that is going to do is get viewers to episode one. Now a show is going to have to live and die on its own.

Steve Sternberg

 
It's not that the broadcasters struck out. There was just so much reality that there were more flops than successes. - Steve Sternberg Quotes

It's not that the broadcasters struck out. There was just so much reality that there were more flops than successes.

Steve Sternberg

 Reality
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