Las Vegas is like no other city in the world and has been on the top of W's development strategy for years and we are thrilled to announce that the brand is setting the stage for a dramatic entry into one of the world's most important, exciting destinations. The W Las Vegas will offer guests extraordinary experiences at every turn through the brand's lifestyle elements -- provocative spaces, delightful indulgences and experiential surprises that will be unheard of even by 'Vegas' standards. Ross Klein